EKKTA invested in early-stage Dutch startup Leaflad.
Conceptually Leaflad is a personalized commercials platform which provides consumers with the opportunity to get paid for sharing their data and viewing advertisements. The company offers 20% of its income to consumers.
As a modern alternative to advertising Leafled provides a platform for direct contact between consumers and businesses. Leaflad doesn’t sell its user data, although it compiles user profiles in a way that advertisers can target their ads very precisely.